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Client Engagements — Continuing Medical Education
Global Pharmaceutical Company
Need: Client
launched a series of treatment update meetings for physicians
and pharmacists and wanted these CME programs to be very interactive.
They also hoped to put together a monograph from select case study
discussions.
Our Solution: We integrated our Audience
Participation Technology (APT) into dozens of meetings across
the country to help improve the speaker presentations, spark greater
audience involvement and enhance learning via case studies.
Global Pharmaceutical Company
Need:
Client was looking for a facilitator and tool to spark more dialogue
among consultants at its series of weekend programs on key products.
Our Solution: We helped the client
work with a renowned facilitator to design an
interactive, case-study driven dialogue among consultants that
employed APT to create a respectful atmosphere while collecting
candid input.
International Cancer Conference
Need: Conveners of a major international
conference on cancer wanted to improve its use of APT and keep
it fresh from year to year.
Our Solution: We worked with the facilitator
to create questions for a variety of purposes and suggested new
alternatives incorporating other technologies when appropriate.
Fortune 500 Medical Equipment Supplier
Need:
Client wanted both to make its training exercises at large sales
events more enjoyable and to gauge the value of the approach it
was taking to education delivery.
Our Solution: We worked with the client's
Sales Trainers to use APT to create competitive game shows that
generated great enthusiasm and results and enabled the client
to evaluate its related training techniques.
Global Pharmaceutical Company
Need:
At its two major national sales events, client wanted to increase
comprehension during sales update presentations and allow for
more audience input during larger plenary panel discussions.
Our Solution: We helped
the client integrate APT in numerous ways, including game shows
where incentives were offered for best scores on product questions
and reports were given to sales managers to indicate individual
knowledge.
Biotech Company
Need: Major biotech company
wanted to create a unique learning event for nurses at a major
association event that both attracted large numbers of members
and delivered education in a memorable way.
Our Solution: We worked
with faculty to create a concise, cohesive set of presentations
that used APT to keep the audience engaged and to collect important
information regarding individual practices.
Global Pharmaceutical Company
Need:
Client launched a series of consultant's meetings on a particular
class of drugs and wanted to collect greater audience feedback,
to establish national and regional data baselines and to help
institutions set up pathways.
Our Solution: We helped
the client design the series and used APT to create a two-way
dialogue with participants on the science behind the drugs, current
treatment patterns and the value of pathway implementation.
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© 2008 Moss Cairns, Inc.